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What are the SEO types that are recommended by experts?

Posted by SMstudy® on September 15, 2017 | Digital Marketing (DM)

Keywords: SEO, Search Engine Optimization, Searching Engine Marketing, SEM, Internet Marketing, Online Marketing, Keywords Marketing

What are the SEO types that are recommended by experts?

The Internet has become the primary source of information for the majority of consumers. Keywords and phrases are typed into a search engine on a computer or mobile device, and a vast volume of related content is presented to the consumer. Once the results are displayed (in order), the user can click on any of the displayed links to visit any particular website or web page for the information needed.

Studies suggest that when using search engines, most people do not go beyond the listings mentioned on the first couple of pages of the search engine results list. It has been noted that ninety percent of all users do not look past the first thirty results. This means a high-ranking website has a much higher probability of getting traffic from search engines than a lower ranking website. Obtaining high rankings for relevant keywords and phrases in search engines is a critical factor in increasing traffic to the website.

Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. Such activities address both on-page and off-page ranking factors that can impact a website’s or web page’s search engine rankings for specific search terms, resulting in a high placement in a search engine’s “organic,” or “natural,” or “unpaid” search results.

SEO activities can be grouped into two broad categories: On-Page Optimization and Off-Page Optimization

On-Page Optimization refers to the optimization activities performed on the website itself. Some of the common on-page optimization tasks include the following:

  • Creation of Unique, Accurate Page Titles
  • Creation of Proper Meta Tag Descriptions
  • Optimization of URLs
  • Ease of Navigation
  • Optimization of Content
  • Anchor text
  • Optimization of Images and Videos
  • Use of Heading Tags
  • Use of robots.txt
  • Creation of Mobile Site

Off-page optimization promotes a website in the right ways to improve its reputation, so the ranking of the website rises. Off-page optimization refers to off-site factors that have an effect on a website that are not controlled by coding on the website. Some of the factors that deal with off-page SEO are:

  • Search Engine Submission
  • Directory Submission
  • Social Networking
  • Blog and Forum Posting
  • Link Building
  • Article Submission
  • Press Release Promotion
  • Document Sharing
  • Questions and Answers Sites
  • Business Reviews

Apart from these techniques there are two of the famous SEO Techniques also being used by many marketers. White Hat techniques that are recommended by the search engines and Black Hat techniques are not. White hat SEO is more popular technique than Black Hat as this strictly follows the search engine guidelines and also gives long term benefits. Whereas the black hat SEO exploits weaknesses of search engines to get more traffic for the website.


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