Overview
SMstudy® Certified Marketing Strategy Specialists facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy® Certified Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Specialist certification by SMstudy® after passing the exam.
| Prerequisite Experience | Prerequisite Education | Target Audience | Cost of Exam |
|---|---|---|---|
| Prerequisites Experience: 3-years work experience | Prerequisites Education: Study of all processes in SMstudy® Guide – Marketing Strategy book and 20 mandatory educational hours. | Target Audience: Sales and Marketing Professionals | Cost of Exam: USD 450 |
Exam Format
- Multiple choice
- 140 questions
- No negative marks for incorrect answers
- 180-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Strategy Specialists.
Prerequisites
Candidates should have a minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional certification and study all processes in the SMstudy® Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy® approved VMEdu Authorized Training Partner (V.A.T.P.).
How to earn Specialist Level Certification
- Register for the exam by paying USD 450 on SMstudy.com (OR) Attend a classroom training provided by a SMstudy® A.T.P. (View list of Partners offering SMstudy® courses)
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Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using the credentials provided by SMstudy® or by a SMstudy® A.T.P.
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Access the online course on 'Marketing Strategy’. Read through all the important concepts covered in the course. View course outline. The course includes:
- High quality videos
- Study guides
- Chapter tests
- Glossary of important terms
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Access the online course on 'Marketing Strategy’. Read through all the important concepts covered in the course. View course outline. The course includes:
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Take the exam
- Schedule the three hour proctored exam. You need to submit relevant documents (if required).
- SMstudy® verifies the application; confirms the exam date & time.
- Take the three hour proctored exam online.
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Upon successful completion of the exam get an online certificate.
- Your name will be added to the SMstudy® Certification Registry. sample certificate
- The physical certificate will be shipped to you.
- If you are unable to pass the exam, you can schedule again by paying $50.
