Overview
Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, including both organic search engine optimization and paid search strategies. SMstudy® certified Search Marketing Professionals effectively manage the company's rankings in paid and organic listings on search engine result pages, achieve the marketing objectives and monitor the key metrics.
Successful candidates will be awarded the SMstudy® Certified Search Marketing Professional certification by SMstudy® after passing the exam.
| Prerequisite Experience | Prerequisite Education | Target Audience | Cost of Exam |
|---|---|---|---|
| Prerequisites Experience: None | Prerequisites Education: SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide - Digital Marketing | Target Audience: Anyone who is interested in becoming a Search Marketing Professional | Cost of Exam: USD 300 |
Exam Format
- Multiple choice
- 80 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for anyone interested in becoming a Search Marketing Professional.
Prerequisites
There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy® Certified Digital Marketing Professional Certification and study all processes from chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Search Marketing Professional exam. All required resources are provided as part of the online certification course.
