The internet is full of educative and captivating sites where people can spend their time. It also offers businesses various platforms where they can interact and connect with their customers. One such site that is continuously growing in all capacities is Quora - a Q&A website that is fueled by communities, and a platform that marketers can make the most of. From content ideation to establishing themselves as subject matter experts, there’s a lot that marketers can achieve through this amazing platform.
Here we’ve put together a few strategies that will help business owners make the most of this platform. Let’s take a look -
Track topics related to your niche
Quora offers marketers a fun way to do market research. You can find out what people want to know about your industry and get notifications about the same in your inbox. You can start following topics by simply typing it into Quora’s search box. Quora will also give you a list of autocomplete options as you type. Also, when you visit a topic page, you’ll find a list of associated topics to follow. Besides topics, you can follow other professionals from your niche and get notified as and when they answer any question.
Find the top questions to answer
Find questions that have a lot of upvotes. These are questions that have gained momentum on the platform and are viewed most by users. Answering questions is not only a great way to interact with the community and share your knowledge; it is also a great way to establish yourself as an expert on specific subjects.
Answer a question with authority
As you answer a question with authority, you are viewed as an expert and you also gain influence. This is one of the most immediate benefits of Quora that marketers can take advantage of. Good answers are a compilation of references, statistics, and sources. It is best if the answer is kept short and has links to external sources that provide detailed information about the topic.
Format your answers in an eye-catching manner
Even though Quora is not much of a visual network, it would be great if you could throw in some visuals in your content. Many users include images in their answers. This helps readers understand the answer better and is also a great way to grab the attention of your audience. After all, the human brain processes visual content faster than text. In addition to images, you can use custom formatting like bold, italics, bullet points, number lists, hyperlinks, and more to make your content look more organized and visually pleasing.
Quora is an outstanding and user-friendly platform that marketers can use effectively to promote their business. Adopt the above stated Quora Marketing Strategies for your business and let your profits soar.
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