Which is the most used social media channel?
Among all social media channels, Facebook clearly emerges as one of the widely used social media platforms with more than 2 billion users associated with it. This data is lucrative enough for any business to market themselves on Facebook and present themselves to the widest customer base.
Facebook for businesses
With huge power and potential through its large customer base, Facebook has gained a great amount of respect among business groups. Although Facebook was launched as a platform for young college goers to communicate among themselves, it is being used for various purposes now. Some of the business uses include revenue generation, promotion, marketing, and customer service. Facebook has understood that each business is different and thus serves each of them in a different way, enabling them to reach their target audience. Here are some of the important aspects that can boost your business really well:
Updating/Posting regularly - Regular posting on Facebook enables the page to remain active and the content reaches the audience. This helps in building a relationship with the customers. The consistency of posts proves your commitment towards the audience. Posting content that helps the customer with your product or services helps you build reputation and trust. It is important that content is curated every time before publishing on Facebook.
Getting involved – Although posting can generate engagement there won’t be any two way interaction if you do not respond to comments or messages that you receive. Hence, it becomes essential to get involved with the customers by interacting with them. To make customers get involved you can post regular questions asking for feedback of the products or services taken. You can also create an interesting discussion by putting up a topic related to your product or service. By getting involved you get to know what interests them and why it elicits interest. Opinions matter and you need to make them feel that way through interaction.
Not just text but post info-graphics, images and videos too – While texts get the audience reading, the same idea represented in the form of an image gets more attention. Adding statistics and info graphics to posts can work wonders as well. Creating an event or posting a video related to your service and products helps a lot to grab attention. It is proven on social media that graphic elements work better than just text.
Not to use Facebook as a promotional tool – Content shared on Facebook should be informative, exciting and educational instead of being only promotional. “Hard sell” tactics can have negative results and can damage the brand. Post content that your target audience would find interesting to read or view and would also go ahead and share with their friends. The content should be in a manner that it interests them.
Integrating website with Facebook pages – Integrating Facebook pages with the website helps the users understand and get a fair idea of your brand. It also works as a back linking technique and can get your website a good amount of traffic from Facebook. The appearance of the Facebook page of your brand must match the website, the graphics and colors used in your website must reflect on the Facebook page as well. It helps the users connect to your brand much better.
Utilizing the ‘Call to Action’ button – The introduction of the call to action button by Facebook for business pages helps businesses to directly generate a call to action from the audience . The key benefit of the feature is that users get a real response to any query related to your brand and they can also proceed to buy if they find interest in them.
There are multiple channels online which you can use to promote your business but it is essential that you don’t ignore Facebook. It is one of the most popularly used channels and can boost your business real time and can help you reach a much wider audience. The basic aim of any marketing strategy is to reach the targeted audience and to encourage them to buy your products or services. Facebook does that the best way without any doubt!
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