If you are into marketing then you must be updated of the new trends that are ready to take the marketing world by storm in 2018. Brand builders should monitor trends that kept ticking through 2017 and new ones that will take digital marketing to the next level in 2018. To ensure a successful marketing plan for the new year one must be aware of these trends. Here we discuss 5 top trends that could be a big hit in 2018.
Dynamic Data Analytics
Marketing research data shows that real time data will flourish in 2018. Businesses are increasingly looking toward real time data analytics to make adjustments in their marketing efforts so that their marketing campaigns reach the right audience and make an effective impact. Efforts including content oriented marketing to digital media marketing will give optimum return on investment if businesses modify their customer acquisition methods to include dynamic analytics.
Artificial Intelligence
Combining data analysis with artificial intelligence is something new that we will see being used by more businesses this year. Major companies from Apple to Facebook are integrating artificial intelligence into their technologies. Combine it with data analytics tools and it will be a potent tool for digital marketers. It will help them maximize ROI and accurate targeting.
Prediction Analytics
As more artificial intelligence is used, more ways to incorporate it into various tools will be popularized. With the advent of artificial intelligence, prediction analytics will become increasingly popular as it will analyze patterns from data and help take better decisions. For example, the usage can be for location prediction analysis or analysis for finding human resources. We expect to see many companies opting predictive analysis for powering their businesses in 2018.
Visual Analytics
Companies will be seen focusing on visual analytics that will empower businesses to see the finer details of marketing activities and its effectiveness without needing any professional training to understand data sheets. Visual data will be great for startups as it will reduce the effort required to make sense of data. Data visualization will empower businesses to see the finer details.
Blockchain Technology
Blockchain will probably be one of the major technology shifts we see in 2018. Consumers want transparency from their brands and Blockchain is capable of providing it. The demand for clarity will eventually push for data analytics options as well. As Blockchain technology gives rise to more activity, free analytics tools will give business owners more options to share numbers and statistics with consumers and hence build trust.
A wise marketer is one who will keep an eye on changing trends and incorporate the best of these trends in their marketing activities. It will help them prepare for upcoming challenges and opportunities in 2018.
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