Showing articles from
Marketing Strategy (MS) category
Clear
Posted by SMstudy® on July 01, 2021 | Marketing Strategy (MS)
Keywords: Feedback, Customer Feedback, Market Research, Market
It is often said that companies that listen to their customers grow fast! Customer feedback is an integral part of a company’s vision for growth. Feedback gives important insights about the company from the customer's eye and help...
Read more
Posted by SMstudy® on May 20, 2021 | Marketing Strategy (MS)
Keywords: Product Portfolio Analysis, Market Research, SMstudy
Product portfolio includes all the products or services offered by a company. An analysis of the product portfolio is conducted by an organization to gather insights on growth prospects, opportunities, threats, profit drivers, etc. It is al...
Read more
Posted by SMstudy® on September 02, 2016 | Marketing Strategy (MS)
Keywords: Marketing Strategy, Distribution Strategy, Demand Chain Planning
Demand chain planning one of the tools that helps formulate an effective distribution strategy for your company. The primary objectives of the distribution strategy are to ensure that distribution channels are well organized, that the margi...
Read more
Posted by SMstudy® on July 14, 2016 | Marketing Strategy (MS)
Keywords: Customer Persona, Buyer Persona, Marketing Strategy, Target Segment
After a company has identified all market segments, explored the competition, and compiled the details of competitive products, it should then analyze the various segments in order to identify the target segments in which the business would...
Read more
Posted by SMstudy® on June 01, 2016 | Marketing Strategy (MS)
Keywords: marketing strategy, personas, market segment, communication, SMstudy
“I cannot fully understand or predict what the system will do, so I don’t trust it,” says Riccardo Bevilacqua of the University of Florida about his autonomous vacuum cleaner.[1]
As Bevilacqua indicates, trust is based ...
Read more
Posted by SMstudy® on May 27, 2016 | Marketing Strategy (MS)
Keywords: Corporate Sales, Negotiation, Product Training
When faced with a difficult task, do you instinctively fight or flight? If you lean toward fighting, you are considered to be a member of the population with a “Growth Mind-set,” a term coined by Carol Dwerk in her 2014 TED Talk...
Read more
Posted by SMstudy® on May 25, 2016 | Marketing Strategy (MS)
Keywords: Marketing Strategy, Mass Media Marketing, Fragmented New Age Marketing
Everyone despises commercials. It’s true, don’t even try to deny it! There is not one single person who would rather listen to a commercial than jam out to a new song. But we put up with them. Sort of.
Some people turn the vo...
Read more
Posted by SMstudy® on May 25, 2016 | Marketing Strategy (MS)
Keywords: CRM system, customer relations, customer loyalty
Just as every married man can attest to the fact that “a happy wife makes a happy life,” anyone interacting with customers will agree that a happy customer makes a happy life as well.
So, why would a sales team not use a Cust...
Read more
Posted by SMstudy® on May 24, 2016 | Marketing Strategy (MS)
Keywords: Digital Marketing, Content Marketing, Social Media Marketing
Sales and marketing go hand in hand. The marketing team creates the content, and the sales team follows up with the consumers of the content to create potential leads. Right?
But there might be an easier way.
Marketers are continually...
Read more
Posted by SMstudy® on May 23, 2016 | Marketing Strategy (MS)
Keywords: startup, marketing, SMstudy, Lean, process
Startup “is shorthand for an ethos that the organization holds dear: speed, flexibility, a willingness to be daring and experiment,” writes Beth Comstock in the introduction to “Video: Eric Ries Talks to Beth Comstock abou...
Read more
