Overview
A SMstudy® Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Professional certification by SMstudy® after passing the exam.
| Prerequisite Experience | Prerequisite Education | Target Audience | Cost of Exam |
|---|---|---|---|
| Prerequisites Experience: None | Prerequisites Education: Preferably SMstudy® Certified Marketing Strategy Fundamentals | Target Audience: Anyone interested in becoming a Sales and Marketing Professional | Cost of Exam: USD 300 |
Exam Format
- Multiple choice
- 100 questions
- No negative marks for incorrect answers
- 120-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for anyone interested in becoming a Marketing Strategy Professional.
Prerequisites
There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Fundamentals certification and study the recommended processes from the SMstudy® Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional. It is also highly recommended to attend a 2-day Marketing Strategy Professional classroom training provided by a SMstudy® approved VMEdu Authorized Training Partner (V.A.T.P.).
How to earn Professional Level Certification
- Register for the exam by paying USD 300 on SMstudy.com (OR) Attend a classroom training provided by a SMstudy® A.T.P. (View list of Partners offering SMstudy® courses)
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Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using the credentials provided by SMstudy® or by a SMstudy® A.T.P.
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Access the online course on 'Marketing Strategy’. Read through all the important concepts covered in the course. View course outline. The course includes:
- High quality videos
- Study guides
- Chapter tests
- Glossary of important terms
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Access the online course on 'Marketing Strategy’. Read through all the important concepts covered in the course. View course outline. The course includes:
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Take the exam
- Schedule the two hour proctored exam. You need to submit relevant documents (if required).
- SMstudy® verifies the application; confirms the exam date & time.
- Take the two hour proctored exam online.
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Upon successful completion of the exam get an online certificate.
- Your name will be added to the SMstudy® Certification Registry. sample certificate
- The physical certificate will be shipped to you.
- If you are unable to pass the exam, you can schedule again by paying $50.
