An effective digital marketing professional should have the proficiency and intelligence to execute, track, and record the different digital marketing activities of a business. She should possess a myriad of skills to understand the nuances of technological developments and how they can be incorporated effectively into the marketing strategy of the organization.
Here’s a closer look at what skills a digital marketing professional should master and understand in order to lead successful digital marketing campaigns -
Result-driven data analysis skills
In the current era of ‘big data’, it is mandatory for digital marketing professionals to use data analytic skills to augment their marketing goals. A digital marketer’s knowledge of what to do with data is a deciding factor in a campaign’s success. They should have in-depth knowledge of data analysis methods such as data mining, text analytics, business intelligence, and data visualization. Lack of data analytic skills often necessitates the need for a data expert resulting is an additional cost to the organization.
Ability to run successful email marketing campaigns
Email is the most native form of advertising. However, even big businesses have failed to realize the full potential of this channel. Building effective email marketing campaigns have never been more important than they are now. A digital marketing manager should know how to run successful email marketing campaigns as well as how to break down bounce rates, conversions, niche targeting, and open rates.
Informed about the latest digital marketing technology tools and platforms
In the present marketing scenario, businesses rely heavily on marketing automation tools. This implies that a digital marketing manager should be well-informed about the latest digital marketing technology tools and platforms. Tools such as Marketo, HubSpot, and Pardot combined with Salesforce are now customary in businesses across different industries. To exploit these technologies to the fullest, the digital marketing manager should have expertise on how to navigate them.
Content marketing best practices
Content is the base of all digital marketing strategies. Hence, it is important for a digital marketing professional to devise an effective content creation and marketing plan for the digital marketing campaign. Whether content marketing requires articles, blog, info graphics, e-books, or visual content, a digital marketer should know what works as lead magnets for the campaign.
These are some basic skills that a digital marketer must have in order to run successful digital marketing campaigns for any organization. If you notice a skill gap, you can work on your talents to improve and grow as a digital marketing professional.
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