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Showing articles from Marketing Strategy (MS) categoryClear

Demand Chain Planning for Better Distribution

Posted by SMstudy® on September 02, 2016 | Marketing Strategy (MS)

Keywords: Marketing Strategy, Distribution Strategy, Demand Chain Planning

Demand Chain Planning for Better Distribution

Demand chain planning one of the tools that helps formulate an effective distribution strategy for your company. The primary objectives of the distribution strategy are to ensure that distribution channels are well organized, that the margi...
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Know Your Target Segment Better Using Customer Personas

Posted by SMstudy® on July 14, 2016 | Marketing Strategy (MS)

Keywords: Customer Persona, Buyer Persona, Marketing Strategy, Target Segment

Know Your Target Segment Better Using Customer Personas

After a company has identified all market segments, explored the competition, and compiled the details of competitive products, it should then analyze the various segments in order to identify the target segments in which the business would...
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Robots, Communications and SMstudy

Posted by SMstudy® on June 01, 2016 | Marketing Strategy (MS)

Keywords: marketing strategy, personas, market segment, communication, SMstudy

Robots, Communications and SMstudy

“I cannot fully understand or predict what the system will do, so I don’t trust it,” says Riccardo Bevilacqua of the University of Florida about his autonomous vacuum cleaner.[1] As Bevilacqua indicates, trust is based ...
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There is Always Room for Improvement

Posted by SMstudy® on May 27, 2016 | Marketing Strategy (MS)

Keywords: Corporate Sales, Negotiation, Product Training

There is Always Room for Improvement

When faced with a difficult task, do you instinctively fight or flight? If you lean toward fighting, you are considered to be a member of the population with a “Growth Mind-set,” a term coined by Carol Dwerk in her 2014 TED Talk...
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Happy Customer, Happy Life

Posted by SMstudy® on May 25, 2016 | Marketing Strategy (MS)

Keywords: CRM system, customer relations, customer loyalty

Happy Customer, Happy Life

Just as every married man can attest to the fact that “a happy wife makes a happy life,” anyone interacting with customers will agree that a happy customer makes a happy life as well. So, why would a sales team not use a Cust...
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Should You ask Permission to Market?

Posted by SMstudy® on May 25, 2016 | Marketing Strategy (MS)

Keywords: Marketing Strategy, Mass Media Marketing, Fragmented New Age Marketing

Should You ask Permission to Market?

Everyone despises commercials. It’s true, don’t even try to deny it! There is not one single person who would rather listen to a commercial than jam out to a new song. But we put up with them. Sort of. Some people turn the vo...
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Going all the way with Content

Posted by SMstudy® on May 24, 2016 | Marketing Strategy (MS)

Keywords: Digital Marketing, Content Marketing, Social Media Marketing

Going all the way with Content

Sales and marketing go hand in hand. The marketing team creates the content, and the sales team follows up with the consumers of the content to create potential leads. Right? But there might be an easier way. Marketers are continually...
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The Lean Startup Movement and SMstudy

Posted by SMstudy® on May 23, 2016 | Marketing Strategy (MS)

Keywords: startup, marketing, SMstudy, Lean, process

The Lean Startup Movement and SMstudy

Startup “is shorthand for an ethos that the organization holds dear: speed, flexibility, a willingness to be daring and experiment,” writes Beth Comstock in the introduction to “Video: Eric Ries Talks to Beth Comstock abou...
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It is All About the Influence

Posted by SMstudy® on May 16, 2016 | Marketing Strategy (MS)

Keywords: Digital Marketing, Social Media, Content Marketing

It is All About the Influence

A common misconception is that if you have many followers on a social media platform then you are followed by many. But that isn’t necessarily true. You could have 20,000 followers, and yes, that looks impressive, but does that mea...
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Begin at the Beginning: A Well-founded Marketing Strategy

Posted by SMstudy® on May 16, 2016 | Marketing Strategy (MS)

Keywords: marketing strategy, market opportunity, pricing strategy, distribution strategy

Begin at the Beginning: A Well-founded Marketing Strategy

A well-planned, comprehensive marketing strategy for a product or brand is essential to its success. The marketing strategy determines the specific resource allocation and activities involved with all other aspects of marketing. The effects...
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