A Guide to the Digital Marketing Body of Knowledge (DMBOK® Guide) provides a framework for use in the planning and execution of the Digital Marketing Strategy for a company’s products, services, and brands.
The DMBOK® Guide explains Digital Marketing concepts through a practical, process-oriented approach. This helps professionals understand the specific processes they should follow to be effective in their roles. Each process has associated inputs, tools, and outputs that are recommended for use.
The e-copy of the DMBOK™ Guide is available for free download