Showing articles from Marketing Research (MR)
Posted by SMstudy on September 19, 2016 | Marketing Research (MR)
Keywords: Marketing Research, Coding, Data Processing
Data coding is the process of organizing, labeling, and sorting the data into appropriate headings to make it convenient for data analysis in both quantitative and qualitative research. In data coding, responses are usually assigned numbers...
Posted by SMstudy on July 14, 2016 | Marketing Research (MR)
Keywords: Marketing research, data mining
In God we trust, all others bring data—an apt description of today’s data driven business organizations. Need to conduct a promotional campaign? Have to change the product packaging? Should we introduce a new brand? Every decisi...
Posted by SMstudy on July 07, 2016 | Marketing Research (MR)
Keywords: marketing research, data cleaning, questionnaire
Imagine a situation where you have invested your hard earned money on the basis of thorough research. You must be feeling good about yourself, your hard work and your investment. Now you suddenly find out that the data you used for research...
Posted by SMstudy on June 10, 2016 | Marketing Research (MR)
Keywords: research, marketing, SMstudy, MVP, product, entrepreneur
Lean Startup and its founder Eric Ries have been around long enough for professionals to begin coming up with their own takes on Ries’ central Minimum Viable Product (MVP) concept. Some of those new takes propose alternatives: a start...
Posted by SMstudy on May 24, 2016 | Marketing Research (MR)
Keywords: marketing research, SMstudy, problem, sales
Were you ever required to write a research paper in one of your classes in school?
One of our editors here at SMstudy used to be a public school English teacher. He remembers the anxiety that the traditional research paper assignment cau...
Posted by SMstudy on March 28, 2016 | Marketing Research (MR)
Keywords: Marketing, Research
The iPad was Apple’s last big innovation launched in 2010. Since then the company has yet to give the people a product that has really caused us to say, “wow.”
Why is this?
In the last five years the company has rele...
Posted by SMstudy on March 14, 2016 | Marketing Research (MR)
Keywords: marketing research, sales, data collection
Data collection is an important part of marketing research. Many significant marketing decisions are made based on the analysis of the data collected from a research project. One critical component of data collection is ensuring the quality...
Posted by SMstudy on January 25, 2016 | Marketing Research (MR)
Keywords: Sampling, Market Research, population, sample, sampling strategy, Probability sampling, Non-probability sampling
In statistical language, sampling is choosing the portion or subset of a population. A population is the entire group of objects having characteristics of interest under study. The subset of a population that is chosen for the study is...
Posted by SMstudy on January 14, 2016 | Marketing Research (MR)
Keywords: Primary Data, Secondary Data, esat survey, Demographic Data, Psychographics and Lifestyle Data, Intentions, Attitudes, Awareness, Motivations, Purchase behavior
When a researcher collects new data for a specific research project, the data is considered primary data. On the other hand if the data is already available in house i.e. historical data or data received from some other external sources (e....
Posted by SMstudy on January 13, 2016 | Marketing Research (MR)
Keywords: situation analysis, 5C analysis, 3C analysis, research problem, PESTEL
5C Analysis is a technique used to conduct situation analysis. Conducting a situation analysis is one of the important steps in identifying the research problem. A situation analysis involves examining the external environmental factors and...
Posted by SMstudy on January 11, 2016 | Marketing Research (MR)
Keywords: marketing research, research problem, research design, exploratory research design
In the context of marketing research, every research problem is unique in its own way, but almost all research problems and objectives can be matched to one of three types of research designs—exploratory, descriptive, or causal. The r...