Showing articles from Digital Marketing (DM) categoryClear

Basic SEO Guidelines

Posted by SMstudy on January 19, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing Articles, SEO Articles, Blogs, Website Designing, SEO

Optimizing a website first involves editing the content, HTML, and associated coding. Constructing a website with appropriate keywords used in the content and the coding structure increases its relevance for those specific keywords. This en...
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Importance of Mobile Devices into Digital Marketing Strategy of a Business

Posted by SMstudy on January 16, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, E-Mail Marketing, Mobile Marketing

Mobile technology has been advancing at a very fast pace. Smartphones have become mainstream and many consumers use mobile phones to view product reviews, make price comparisons, and find information about products while they are shopping i...
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Metrics for Mobile Customized Website Performance

Posted by SMstudy on January 10, 2017 | Digital Marketing (DM)

Keywords: Marketing Articles, Marketing Blogs,Mobile Metrics, Mobile Website, Website Optimization,Website Performance

The created mobile customized website needs to be optimized by ensuring that its reach is maximized by appearing in the top search results when customers use relevant keywords. Also, the site needs to be optimized to attract new visitors an...
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A Planned E-Mail Marketing Strategy Can Do Wonders!

Posted by SMstudy on January 09, 2017 | Digital Marketing (DM)

Keywords: email marketing, internet marketing, digital marketing

E-mail marketing is a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people. E-mail marketing can have many different styles or levels of personalization, but any e-mail ...
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Optimizing your Social Media to increase Customer Relationship

Posted by SMstudy on January 06, 2017 | Digital Marketing (DM)

Keywords: Social Media, Marketing Articles, Marketing Blogs, Marketing, Customer Reach

Social Media campaigns are the most relevant method in contriving an effective relationship with customers. Understanding what a company’s competition is doing to enhance their relationship with customers through various social media ...
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Why You Need To Optimize Your Website To Improve Engagement

Posted by SMstudy on December 28, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Customer Engagement, Internet Marketing

A company needs to understand its competitors’ relationship with their customers so that it can identify gaps and address them in its own relationship management processes, and incorporate best practices being followed by competitors ...
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Benefits of E-mail Marketing

Posted by SMstudy on December 27, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, E-Mail Marketing, Advantages of E-Mail marketing

E-mail marketing has proven to be one of the most effective digital marketing channels. When well executed, e-mail marketing can benefit many types of businesses for many different purposes. Through e-mail marketing, a company is able to ke...
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AI in Digital Marketing

Posted by SMstudy on November 25, 2016 | Digital Marketing (DM)

Keywords: Artificial Intelligence, Digital Marketing, AI in Digital Marketing

Artificial Intelligence or AI is a buzzword we’ve been hearing for a while now. Its common use in literature, media, and movies has given it a sort of celebrity status and a reputation that ranges from apocalyptic to prophetic. The pr...
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Website Architecture

Posted by SMstudy on November 23, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Website Design, Website Architecture

One of the first considerations when building a website is the site’s structure. A well-planned structure is fundamental to the success of the website and can prevent issues in later stages of the site development. Website architectur...
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Key to success.....Keywords!!!

Posted by SMstudy on November 18, 2016 | Digital Marketing (DM)

Keywords: Digital marketing, Search engine marketing, Paid listings

Search Engine Advertising (SEA), or paid search, is the way in which advertisers obtain a prominent listing for their company through the paid auction model, whereby the company bids for specific terms or phrases, called keywords. SEA ...
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User Personas and Use Cases for Mobile Channel Development

Posted by SMstudy on November 11, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Mobile Channel Development, Mobile Marketing, Use case

User Personas are highly detailed fictional characters, representative of particular types of users in a market segment. They can be extremely useful for designing and developing mobile site/app as they provide insights about the selected t...
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Facebook Triumphs

Posted by SMstudy on November 04, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Social Media Marketing, Facebook Marketing

Social Media has redefined how brands and customers communicate. A well-crafted social media campaign can go a long way in creating and enhancing brand reputation. And Facebook, being the biggest social media platform with 1.71 billion user...
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Affiliate Marketing

Posted by SMstudy on October 21, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Affiliate Marketing, Online Sales

Affiliate marketing is performance-based marketing where customers or partners (affiliates) are rewarded for designated actions that help market the brand. Affiliate marketing is a productive way to expand reach and marketing efforts. ...
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Guest Blogging

Posted by SMstudy on October 21, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Social Media Marketing, Blogging

Guest blogging is a method used by companies to increase website traffic and support the brand and reputation of the business. Guest blogging involves the creation and posting of content to be published on related blogs. Guest blogging c...
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Integrating Branding between Offline and Online Channels

Posted by SMstudy on October 06, 2016 | Digital Marketing (DM)

Keywords: QR Code, NFC, Contactless Communication, Mobile marketing

All branding and advertising in offline channels should be integrated with a company’s digital marketing strategy. Offline branding and advertising activities can be significant contributors to expanding reach for digital marketing ch...
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Competitor Social Media Activity Analysis

Posted by SMstudy on October 04, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Social Media, Competitor Analysis

Analyzing the competition in terms of social media provides valuable insights for a company’s social media plan. Whether one is developing a new social media plan or trying to improve an existing social media plan, it is important to ...
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Mobile Channel Customer Feedback

Posted by SMstudy on September 16, 2016 | Digital Marketing (DM)

Keywords: Customer Feedback, Mobile Channels, Digital Marketing

Customer feedback on mobile sites and mobile apps can be evaluated through multiple ways. In every case, feedback should be analyzed carefully and not ignored. For a company to ensure that its brand stays relevant to its target group, ...
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E-mail Marketing-Part II

Posted by SMstudy on September 10, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, E-mail Marketing, Online channels

E-mail marketing, a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people, is an important component of any marketing campaign. In the previous blog we briefly discussed ...
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A Thousand Words

Posted by SMstudy on September 02, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Image Marketing, Social Media

When Guerlain, a French beauty brand, wanted to target a younger audience for its thirty year old iconic Terracotta bronzers it chose Instagram.   When Lexus, a luxury automobile brand, wanted to target a younger audience for its br...
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The Metrics

Posted by SMstudy on August 26, 2016 | Digital Marketing (DM)

Keywords: Metrics, digital marketing, website metrics

As consumers have found multiple ways of searching, learning about, and purchasing various products and services, so have businesses found multiple ways to reach their target audience. With the evolution of channels, the metrics for perform...
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E-mail Marketing

Posted by SMstudy on August 12, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, E-mail Marketing, Online channels

E-mail marketing is a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people. Any e-mail sent to existing or prospective customers can be regarded as e-mail marketing. E-m...
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Tracking Social Media Relationships

Posted by SMstudy on August 05, 2016 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Social Media Metrics, Social Media Relationships

A company must analyze the kind of relationships it is building with consumers across all of its social media platforms to ensure that they are aligned with the overall metrics and targets for social media performance as mentioned in the in...
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Introduction to Search Engine Marketing

Posted by SMstudy on August 05, 2016 | Digital Marketing (DM)

Keywords: Digital marketing, Search engine marketing, SEO, paid listings

Search engine marketing refers to all marketing activities that use search engine technology for marketing purposes. SEM promotes a business and its products by ensuring the company appears in search engine result pages. SEM inclu...
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Sentiment and the Art of Social Maintenance

Posted by SMstudy on June 29, 2016 | Digital Marketing (DM)

Keywords: Sentiment Analysis, Social Media Monitoring, Social Media, Brand Analysis

Sentiment analysis is the science of inferring insights from data generated in social media and goes beyond social media metrics such as the number of likes, shares, mentions, and followers. Sentiment analysis is a significant component of ...
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Not Getting Enough Reach? Tie-up with Online Marketplaces

Posted by SMstudy on June 17, 2016 | Digital Marketing (DM)

Keywords: Online Marketing, Online Marketplace, Ecommerce

As a seller, your website or ecommerce webstore can bring you a good amount of traffic and sales. It offers a great way to attract new customers and increase the reach of your products and brand. However a small company typically may not ha...
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Twitter and Teachable Marketing Moments

Posted by SMstudy on June 01, 2016 | Digital Marketing (DM)

Keywords: twitter, social media insights, conflict diamonds, Brilliant Earth

The Twittersphere can be a harsh place—especially for those unaccustomed to the brevity and direct discourse that the 140-character limit demands. And it can smart for those who simply haven’t grown the thick skin requ...
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Pixel Stuffing, Ad Stacking and Billion Dollar Losses

Posted by SMstudy on May 27, 2016 | Digital Marketing (DM)

Keywords: fraud, online marketing, pixel, stuffing, ad, SMstudy

In an article earlier in the week by SMstudy, we began with this quote from Fortune, “A massive chunk of the advertising market is based on smoke and mirrors, or even outright fraud.”[1] The article written by Matthew Ingram ...
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These Are Not the Bots You Are Looking for

Posted by SMstudy on May 26, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Online Marketing, Bots, SEO

“A massive chunk of the advertising market is based on smoke and mirrors, or even outright fraud,” says Matthew Ingram writing in Fortune magazine.[1] After describing fraudulent activities such as “pixel stuffing&rdquo...
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Say Hello to My Little Friend

Posted by SMstudy on May 26, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Smartphones, mobile channels

More and more our smartphones are becoming our most handy go-to resource, or as I like to call it, “my little friend.” Not quite as large, powerful and destructive as the machine gun Al Pacino whips out in the 1983 film Scarface...
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Like, Love, Heart, Share, Retweet: The Power is Real

Posted by SMstudy on May 13, 2016 | Digital Marketing (DM)

Keywords: twitter, social media insights, chilling effect, retweet

It’s my morning routine: I sit, smartphone in hand, twitter app open and dig into the chatter. Quickly scrolling through breaking news, taking in headlines and laughing at Michael Moore’s latest quip, I pause on a presidential c...
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In a League of Their Own: The Snapchat Story

Posted by SMstudy on May 06, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

When creating an online presence, one of a marketing team’s initial steps is to explore the various digital marketing channels available that will maximize the reach of their products or services. Given the nature of the online world,...
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Inventions from 1900-1910: Deja vu All Over Again

Posted by SMstudy on April 13, 2016 | Digital Marketing (DM)

Keywords: marketing, invention, SMstudy, Einstein, twentieth,

There are some things I never do on social media. When I get a post with a picture of an old-fashioned pencil sharpener, apple corer or slide rule and it says “If you’ve ever used one of these, Like and Share,” I never do....
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SMstudy Breaking News: Facebook and You, Live in 3, 2, 1

Posted by SMstudy on April 06, 2016 | Digital Marketing (DM)

Keywords: SMstudy, Facebook, live streaming, mobile, video

Phoenix, April 6, 2016- Today, Facebook announced the release of new features for Facebook Live– a live-streaming video feature that saw a soft release last summer and was opened up to all Facebook users a couple of months ago. T...
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Paying Attention: A New Metric for Advertising on Mobile

Posted by SMstudy on April 05, 2016 | Digital Marketing (DM)

Keywords: attention-based metric, time-based metric, mobile marketing

Since the demise of newspaper’s great hegemonic grip on advertising, news media minds have been banging their big brains together, trying to come up with ways that not only monetize their content, but also generate some of the sweet a...
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Going Native

Posted by SMstudy on March 30, 2016 | Digital Marketing (DM)

Keywords: native advertising, content marketing, BrandVoice, Onion Labs

Native advertising has been around for a patch now. “Pay-to-play” content began appearing in newspapers (and later over the airwave) as early as the 1910s. Native ads, as noted by the SMstudy® Guide, “blend in with the...
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The New Battleground for Brands

Posted by SMstudy on March 21, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

Consumers rely on their mobile devices to keep them in-the-know in order to make decisions regarding their personal and professional lives. Think about it, on average you check your smartphone 85 times per day. That’s 85 chances for c...
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Plan B: Assessing Social Marketing Future Scenarios

Posted by SMstudy on March 16, 2016 | Digital Marketing (DM)

Keywords: social media marketing,future scenarios

No one likes to contemplate a worst-case scenario, but it is wise to have a plan B. Any digital marketing strategy should think optimistically, but preparation for future scenarios that may look very different from today’s digital mar...
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Is the Dancing Bear Threatening User Interface?

Posted by SMstudy on March 10, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

A “Dancing Bear” is very interesting and entertaining to watch, but the more you watch the more you think, what is the point? Nicholas Griffin, regional director at Allen International equates a dancing bear to the digital ex...
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The Rise of Organic Advertising on Snapchat

Posted by SMstudy on March 08, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

There are 83 million Millennials. That is 83 million young adults that were born in the early 80s to late 90s, and 71 percent of those young adults check their social media websites every day. It only makes sense that companies have moved t...
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How I Learned to Stop Worrying and Love the Leaky Funnel

Posted by SMstudy on March 08, 2016 | Digital Marketing (DM)

Keywords: leaky funnel, SMstudy, leads

Accepting that the sales and marketing funnel will always be leaky is akin to accepting that, despite all efforts, we will not grow taller… or younger. It’s never going to happen, we know this. The marketing funnel will always ...
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Its All in Your Head: A Brief Introduction to Psychological Pricing

Posted by SMstudy on March 07, 2016 | Digital Marketing (DM)

Keywords: pricing strategy, psychological pricing, sales strategy

Have you ever tried to sell something quickly (desperately) by lowering the price well below market value only to discover no one will bite? If so, your frustration is not unique. You’ve just experienced the quirky, seemingly-counteri...
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Increase Your Online Success With An Effective Website

Posted by SMstudy on March 02, 2016 | Digital Marketing (DM)

Keywords: Website development, marketing, sales

An effective website is a critical component of a company’s overall online success. Company’s website serves as the central hub and foundation for its online activity. With a plethora of available website designs, the digital ma...
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Social Insights on Video Marketing in the Age of YouTube

Posted by SMstudy on February 23, 2016 | Digital Marketing (DM)

Keywords: video marketing, social insights, millennials, social media data

Down ‘n’ dirty or überposh, there’s a place for all quality of video marketing in the world today. Recently we noted marketers’ growing acumen at not only parsing available social data, but also using th...
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How to go viral with the SMstudy Guide

Posted by SMstudy on February 22, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

Moms and dads have to make difficult parenting decisions on a daily basis. Similac, a formula brand, released a parody about the squabbles parents often encounter when it comes to the best way to raise a child. Should you breast-feed your c...
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What you did not know about web analytics

Posted by SMstudy on February 10, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

Online businesses, or businesses that have websites, generally use some sort of tool to track analytics, but most of the time these businesses haven’t maximized the potential of web analytics. Analytics aren’t just to see how ma...
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The New Wave in Digital Marketing

Posted by SMstudy on February 10, 2016 | Digital Marketing (DM)

Keywords: digital marketing, hyper-relevant content, data analytics

For roughly a decade technology has been facilitating the brushstrokes to paint an ever clearer picture of consumer behavior. Over time, analytics has helped solve the mysteries of the where, the when and the how often as it pertains to cli...
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How to get Social Media Goers to Share your Message

Posted by SMstudy on February 05, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

Out with the old, in with the new. This motto has taken a whole new meaning with the advent of the Internet. Technology is changing at such a fast pace that people and companies need to be willing to keep up. Today, social media is redefini...
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Importance of understanding and evaluating Digital Marketing Channels

Posted by SMstudy on January 28, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing Channels, Digital Marketing, Marketing Strategy, demographics, target audience, Internet, social media, e-mail marketing, website

When creating an online presence, one of the initial steps for an organization is to determine the targets as defined by the Marketing Strategy and then explore the various digital marketing channels available to achieve those targets. Orga...
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Lower Your Bounce Rates with SMstudy

Posted by SMstudy on January 28, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

The bounce rate (BR) or the percentage of people who entered a website and immediately left, is a popular metric companies use to determine the quality of a webpage. According to Digital Marketing, Book 2 in the SMstudy Guide®, bounc...
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Big Data and Analytics : Fundamentally changing the marketing landscape

Posted by SMstudy on January 22, 2016 | Digital Marketing (DM)

Keywords: big data, analytics, marketing landscape, smart phones, decision making, predictive analytics, forecasting

Big data and analytics become an integral part of marketing since the inception of internet in the late 1990’s and the introduction of smart phone and other internet enabled smart devices in recent times. Big data usually refers to th...
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Doritos #CrashTheSuperBowl

Posted by SMstudy on January 11, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

A 30-second spot during the Super Bowl can cost upwards of four million dollars, so it better pack a punch. It appears that the Frito-Lay’s marketing team agrees. For the last ten years, Doritos, a Frito-Lay brand, has asked people fr...
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Thank you, P&G

Posted by SMstudy on January 08, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

One hundred days before the 2012 Summer Olympics in London, Proctor & Gamble (P&G) gathered moms all around the world in a great, big group hug. Best known for products such as Pantene, Tide, Pampers, Bounty, and Oral B.—produ...
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