As companies continue the eternal pursuit of streamlining, a little bit of universal sales training can yield major benefits. Basic understanding of the aspects of the sales process is a benefit for all members of a company regardless of position or department.
Some very real advances in efficiency can be achieved when everyone speaks the same language.
Ever feel important communications get lost in translation from one branch of a company to the other? Since sales is usually a crucial element of any company, it benefits everyone to have an understanding of sales processes and its terminology. When everyone speaks the same language, everything goes more smoothly.
According to Will Brooks, executive vice president and director of marketing at The Brooks Group, “Communication is enhanced once everyone is fluent in the selling process, when the dialogue around specific accounts and stages in the buyer’s journey becomes more efficient—both within the sales team and across departments. Congruent terminology and standard definitions of each stage in the buying process reduces miscommunication and unifies the sales and marketing departments.”
Continuity of Message = Efficiency
Another important benefit of universal sales training; the continuity of company communication, both internally and externally. A consistent informed message that permeates a company will make a stronger clearer message to potential customers. As customers are brought in to the sales cycle, they will continue to receive a consistent message that in turn leads to a seamless customer experience.
Brooks notes, “Customer service can better understand the customer’s needs once they have received sales training, and when marketing understands the sales process, they can provide tools and resources that are aligned with how sales is selling. The promises sales makes to customers should mirror the messages that marketing sends out, and alignment between these departments ensures that’s always happening.”
SMstudy works very well for any company considering a company-wide sales training program. It’s convenient and offers flexible training opportunities that work within the timeframe of a staff members’ busy schedule. The SMstudy Guide® and all its resources, including training videos, study guides, test questions and more, is ideally positioned to provide a positive sales training experience for everyone.
Find more interesting information on sales and marketing at smstudy.com.
[Spring Eselgroth, VMEdu staff writer contributed to this article.]
Sources:
How Sales Training Can Benefit More Than the Sales Team, Will Brooks. Sept. 21, 2015. https://www.trainingindustry.com/blog/blog-entries/how-sales-training-can-benefit-more-than-the-sales-team.aspx
