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Marketing and Promoting Products on Pinterest

Posted by SMstudy® on March 16, 2018 | Digital Marketing (DM)

Keywords: Pinterest, Content Marketing, Digital Marketing, Online Marketing, Social Media Marketing, Blogging, Content Marketing

Marketing and Promoting Products on Pinterest

Having reached the mark of 200 million monthly users Pinterest may not be as big as Facebook, but this visual social media platform maintains strong engagement with its user base, and hence can be used as an effective tool by businesses. Whether you’re a B2B or B2C business, there are a number of objectives you can fulfill through this platform.

Pinterest offers its customers a kind of digital scrapbook where they can share and save content and for businesses, it’s the perfect platform to show off their visual side. Here are a few tips that will help you market and promote your products and services on Pinterest -

Add the Pinterest Save button to your website

Making things easy for your visitors is a sure shot way of getting them to take some action. Adding the Pinterest Save button to your website will allow visitors to pin content from your website with just a click. You can choose automatic buttons or hover buttons, whichever suits your needs best. 

Pin at least once per day

Pinterest highlights that more pins can get you more traffic, and hence marketers should pin something on a daily basis. Also, if you are planning to pin a number of posts over the week, it is best to distribute them evenly on a daily basis. If you have pins that coincide with a certain event or holiday season, try posting them a month in advance to grab more attention.

Emphasize on your visuals

Since this is a visual platform, the quality of the images your use matters the most. Your images should be clear and vibrant. You can also use images from stock photography websites in case you do not have the time or tools to create images of superior quality. Add creativity to your Pins - the most visually appealing your Pins are, the better your performance will be. 

With Pinterest’s user base growing steadily, businesses are increasingly using this platform to showcase their products and services. Regular updates from the platform are making the entire process even more exciting. Follow these tips and try out the different features that Pinterest offers to market and promote your business in the best possible way.


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