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Creating Quality Social Media Content

Posted by SMstudy® on April 07, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

Creating Quality Social Media Content

In social media channels, high-quality content is the first priority, followed by content distribution. Companies worldwide invest large sums to create quality content, but in many cases, the content is not distributed properly. Audiences neither find nor share it. A good content creation and distribution plan for social media marketing will ensure that a company’s content is relevant, timely, and well written and that it reaches the target audience using the optimal means as determined by the social media marketing team.

One of the major debates regarding content creation is between content quality and quantity—how much content is enough and how good does it need to be?

Content creation should ideally start by defining a quantity goal and a publishing schedule with proper deadlines. Once the publishing schedule is finalized, focus should be on quality for each piece of content being distributed.

The different types of content that can be created for the various social media elements are as follows:

  • Status updates—for professional and personal sharing websites
  • Photos—for professional and personal sharing websites
  • Videos—for audio-visual sharing, professional, and personal sharing websites
  • Infographics—for blogs, discussion forums, and professional sharing websites
  • Polls—for blogs, professional, and personal sharing websites
  • Quizzes—for blogs, professional, and personal sharing websites
  • Contests—for blogs, discussion forums, and professional sharing websites

It is also important to note that both the relevance of content and the relevance of type of content depend on the nature of the business. For example, quizzes are more relevant for companies in the education sector than those in manufacturing or the airline industry.

In addition to good quality content, an effective social media effort must have a good distribution plan. The content should be shared through the company’s own blog as well as other company pages on various social media sharing sites. Businesses must also ensure that there are ways for their target audience to like, comment, and share the original content created by the company. Figure 3-6 shows a sample Content Distribution Plan.`

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