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Certification in Digital Marketing- A Gateway to a Rewarding Career

Posted by SMstudy® on August 21, 2017 | Digital Marketing (DM)

Keywords: Facebook Marketing, Social Media Marketing, Internet Marketing, Twitter Marketing

Certification in Digital Marketing- A Gateway to a Rewarding Career

As digital media gathers more popularity, companies have increased their budget as well as resources for digital marketing. Marketing professionals have increasingly started using digital marketing to reach their target audiences. Digital Marketing has also led to a rise in the amount of data available for marketers to analyze using which they can optimize marketing efforts. In addition it is also now possible to link traditional channels such as print and television with digital channels thereby leading to increased reach and exposure. As the advent of digital marketing increases, it becomes all the more important for professionals to get appropriately educated in the use of digital channels, as well as for companies to hire professionals who are aptly trained in this field.

Mandatory for Sales and Marketing Professionals

Digital Marketing is essential for understanding all other aspects of Marketing such as Marketing Strategy, Marketing Research, Corporate Sales, Branding & Advertising, and Retail Marketing. Sales and Marketing dollars typically follow where people spend the most time – and previously, most advertising spend was in TV, Radio and Print. However, since people have started spending more time online or on their mobile phones, companies have started spending a significant portion of their advertising budget on Digital Marketing activities. Big companies have huge teams managing company websites, mobile apps, social media and all their Digital Marketing activities. For small companies, Digital Marketing provides a better Return on Investment (ROI) compared to traditional marketing. So, Digital Marketing skills are mandatory for all Sales and Marketing students and professionals.

Essential for Entrepreneurs

More than 90% of businesses funded by venture capital firms globally, use an internet-enabled business model, or use Digital Marketing for customer acquisition. Any person aspiring to be an entrepreneur should definitely understand Digital Marketing – this will help entrepreneurs think through and implement innovative business models for their start-ups; and also help them acquire customers.

Very Relevant for Information Technology Professionals

Professionals working in Information Technology are involved with creating websites, mobile apps, and more. Digital Marketing helps ensure that the IT deliverables are relevant to business, for example, websites created by technical resources should be search engine optimized; provide links to social media channels such as Facebook, Twitter and LinkedIn; help manage email-marketing, affiliate marketing, customer feedback, blogs and search engine marketing; and provide insights to business and technical teams through web-analytics and use of big-data. Understanding Digital Marketing is very beneficial to technical students so that they can create more effective technical products which are useful to business.

Why Pursue A Certification Course in Digital Marketing?

Digital Marketing has become an important form of marketing and more companies are moving forward to create their digital presence. Digital Marketing combines your marketing acumen with Information Technology and can help you track and monitor data that in turn helps in forecasting accurate results. A certification in Digital marketing is a form of investment. Certifications also help you communicate your credentials to potential employers and ensure that you are considered as a top aspirant.

Candidates certified in Digital Marketing can find job opportunities in the area of analytics, social media marketing, content marketing, branding, and more. Companies are looking for marketers who can help them customize targeting so that the message reaches the maximum targeted audience.

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