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Showing articles from Marketing Research (MR) categoryClear

Trend Analysis

Posted by SMstudy® on June 09, 2021 | Marketing Research (MR)

Keywords: Trend Analysis, Trend, Analysis

Trend Analysis

To enter and establish itself in a market, it is very important for an organization to study the market trend. The ever changing preference of the customers is one of the most important factors that makes it necessary to know the current tr...
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Market Analysis

Posted by SMstudy® on April 22, 2021 | Marketing Research (MR)

Keywords: Market Analysis, Market Research, Market

Market Analysis

Market Analysis Market Analysis is an important tool to study the degree of attractiveness of a market that a company wants enter in the near future. This tool is used to study the current pattern of the market and evaluate future opport...
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Behavioral Segmentation

Posted by SMstudy® on April 15, 2021 | Marketing Research (MR)

Keywords: Behavioral Segmentation, SMstudy

Behavioral Segmentation

How would targeting customers look like without segmentation? Much similar to finding a lost bottle in a large ocean, right! When the entire heterogeneous market is broken down into subsets of homogeneous segments, it’s known as Marke...
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BCG Growth – Share Matrix

Posted by SMstudy® on April 08, 2021 | Marketing Research (MR)

Keywords: BCG, BCG Matrix, BCG Growth Matrix

BCG Growth – Share Matrix

The concept of Growth–Share Matrix was created by Bruce D Henderson for the Boston Consulting Group (BCG). It later came to be known as BCG growth-share matrix. During the late 1960’s this model was conceptualized to evaluate th...
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Coding

Posted by SMstudy® on September 19, 2016 | Marketing Research (MR)

Keywords: Marketing Research, Coding, Data Processing

Coding

Data coding is the process of organizing, labeling, and sorting the data into appropriate headings to make it convenient for data analysis in both quantitative and qualitative research. In data coding, responses are usually assigned numbers...
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In God we trust, all others bring data

Posted by SMstudy® on July 14, 2016 | Marketing Research (MR)

Keywords: Marketing research, data mining

In God we trust, all others bring data

In God we trust, all others bring data—an apt description of today’s data driven business organizations. Need to conduct a promotional campaign? Have to change the product packaging? Should we introduce a new brand? Every decisi...
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Be a cleanliness freak....for data

Posted by SMstudy® on July 07, 2016 | Marketing Research (MR)

Keywords: marketing research, data cleaning, questionnaire

Be a cleanliness freak....for data

Imagine a situation where you have invested your hard earned money on the basis of thorough research. You must be feeling good about yourself, your hard work and your investment. Now you suddenly find out that the data you used for research...
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How Can a Marketing Team Handle the New MVP?

Posted by SMstudy® on June 10, 2016 | Marketing Research (MR)

Keywords: research, marketing, SMstudy, MVP, product, entrepreneur

How Can a Marketing Team Handle the New MVP?

Lean Startup and its founder Eric Ries have been around long enough for professionals to begin coming up with their own takes on Ries’ central Minimum Viable Product (MVP) concept. Some of those new takes propose alternatives: a start...
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The Stuff Nightmares Are Made Of... and SMstudy

Posted by SMstudy® on May 24, 2016 | Marketing Research (MR)

Keywords: marketing research, SMstudy, problem, sales

The Stuff Nightmares Are Made Of... and SMstudy

Were you ever required to write a research paper in one of your classes in school? One of our editors here at SMstudy used to be a public school English teacher. He remembers the anxiety that the traditional research paper assignment cau...
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A Disappearing Brand

Posted by SMstudy® on March 28, 2016 | Marketing Research (MR)

Keywords: Marketing, Research

A Disappearing Brand

The iPad was Apple’s last big innovation launched in 2010. Since then the company has yet to give the people a product that has really caused us to say, “wow.” Why is this? In the last five years the company has rele...
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